The First Bank in Nigeria: Focus on First Bank of Nigeria Limited
One of the most fascinating quotes from famous British business mogul and author Sir Richard Brandson is that “a good business is simply an idea to improve the lives of others”. This vital nugget aligns with a global vision that an essential element of successful brands is the ability to, beyond the benefits of functional products, become a visible partner in the lives of customers, enabling them to live better and more. happy, to aim higher and achieve their dreams.
For businesses, this means looking beyond financial gain to becoming a true ally and partner that makes life worth living. This is a core feature of the few sustainable global brands and FirstBank appears to be focused on towing the track.
Beyond business promotion and marketing engagements only for business purposes, the first bank, in its 127th year, is helping Nigerians live happier lives and create lasting memories of good times with loved ones through exciting initiatives .
Globally, December heralds the holiday season when people love to celebrate, relax and unwind with loved ones. Although upset by the Covid-19 disruptions in 2020, FirstBank is giving new expression and meaning to ‘December in Nigeria’ with the #FirstBankIssaVybe campaign, #DecemberIssaVybe, rich in octane and enriching for life.
The campaign which began in 2018 is already generating ripples across cities with Nigerians of all ages anticipating the new round that FirstBank will pull out of the hat this year.
Through the annual FirstBankIssaVybe campaign, FirstBank is sponsoring an array of the hottest and coolest entertainment platforms in music, fashion and the arts during the month of December, with massive giveaways of tickets to premium events.
The goal is to create an exciting and memorable experience for customers during the Christmas season as they bond with family and friends, while also connecting with their favorite superstars.
Commenting with great enthusiasm on the year-end campaign, FirstBank’s Global Head of Marketing and Corporate Communications, Folake Ani-Mumuney said it was just FirstBank to create an experience “Wow December to Remember âfor all as a bank for all generations.
For her, #FirstBankIssaVybe offers a varied performance; FirstBank does not only consider the financial well-being, but also the overall well-being of customers. That’s why it allows families to come together to celebrate and enjoy concerts, plays, high-end fashion and food, and has distributed over 500 mostly VIP tickets per campaign, which cost $ 15. 000 to 50,000 N.
âWe are delighted with our accomplishments and see the Christmas season as a good way to identify with our customers and appreciate their support. We want them to have the best possible fun during this time. Through different expressions, we strive to support our heritage; the value systems we believe in and create opportunities for families to bond between generations.
âThe carefully curated experiences speak of our philosophy, what we believe in and what Nigerians would appreciate. We don’t just focus like other brands on specific areas, or just one name; we are true facilitators across the raft and offered variety. We are also taking the opportunity to further deepen support for the arts and job creation.
âWe also broadcast the program across the country with sponsorship of the Igue Festival in Edo State and the Calabar Carnival in Cross River State. With our partners, #DecemberIssaVybe, we organize our activities across the country. We supported Waka the Musical in 2017, which was also taken to Abuja in 2018, âshe noted.
Meanwhile, the campaign has given customers a fantastic experience in previous editions and many are looking forward to the 2021 edition. From the exciting Alternative Sound 4.0, held at Terra Culture on December 5, 2019 to memorable Cardi B live concert in Lagos by Livespot on December 7, 2019 and at the unforgettable âAn Evening with FBNHoldingsâ held on December 13, 2019 at the Island Block Party fun overload in Oniru Lagos on the 14th December, the Bank’s lucky customers and social media subscribers received free tickets to have fun!
In addition, in the bouquet of fun extravagances, there was the musical concert Teni – The Billionaire Experience which was held at the Eko hotel on Monday, December 16, 2019, which delighted many customers to the sound of the best tunes from the billionaire crooner and other guest artists in attendance. The annual Nativeland Music Festival at Muri Okunola Park was another event for the Christmas period which, since its inauguration in 2016, has had top-notch performances by prominent artists.
Fashion enthusiasts for young people and adolescents were not left out; as with Street Souk, they had a feel for current trends and creativity in the fashion industry. The event was held on December 18, 2019. Eager to be exposed to the best and latest designs, clothing and fashion fabrics, African Fashion Week Nigeria was another port of call. The event which was held from December 20-21, 2019 attracted leading players from the fashion industry and deepened the appetite and interest of the attendees in fashion.
As part of Christmas, Flytime Rhythm Unplugged premiered on December 20 at the Eko Hotel and Suites. The 5 day music festival event had performances from prominent and prominent artists in the country. Olamide, Burna Boy, Tiwa Savage, MI, Ycee, Patoranking, Mayorkun, Teni, Zlatan, Joeboy, Fireboy, B Red, Tolani, Jeff Akoh, Oluwadamilola have thrilled pleasure seekers at the best of the charts topping not only the Nigeria but on the mainland. On the steel wheels were DJ Neptune, DJ Consequence, DJ Obi and DJ Cuppy.
Kizz Daniel’s Toro concert on December 26, 2019 and Tu Face’s music show on December 28, rounded out the list of December events with Future, the American trap music sensation set to perform live in Lagos. The Future Live in Concert which took place on December 29, 2019 at the Eko Hotel. The ’80s boy group, New Edition’s performance at the FlyTime Music Festival in Lagos was also electrifying with Burna Boy Live, Davido Live and many more in action!
For plays, the campaign featured sponsorships of plays by Moremi and Oba Eshugbayi which focused on the history of Lagos: the fight for the water tax imposed by the British on the people of Lagos and the expulsion of Oba Esugbayi, who opposed the tax, for Abeokuta. The piece came from the stable of Joseph Edgar of the iconic Duke of Shomolu Production.
Two lucky fans, Tina Ediale and Timilehin Anibaba, among others, got to see their favorite star Davido Live in Concert; Another winner, Azeez Animashaun couldn’t believe his luck when he got a Rhythm Unplugged VIP ticket while some got special treatment watching actress Omotola Jalade Ekeinde as Esumirin in Moremi The Musical.
Some social media followers have also received party invitations, including Island Block Party, All Black Everything; Golas Grit Grind 2.0 conferences; festivals: Native Land, Plamwine Festival; and ephemeral sales: Mente de Moda.
The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway festival is once again expected to reward old, new and potential customers with tickets to premium events around Lagos.
And yes, we know you want to attend these events and yes you can. Just follow FirstBank on one of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria and Twitter: @firstbankngr – find posts announcing the giveaway and follow the instructions for experiencing maximum party #vybes this season.