SeatGeek signs partnership with NHL’s Florida Panthers, FLA Live Arena and War Memorial Auditorium as official ticketing platform

Multi-Year Agreement Signifies Growth and Strength of SeatGeek’s Corporate Sports and Music Entertainment Business

SeatGeek, the technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year partnership with the National Hockey League’s Florida Panthers and owned venues. and operated by the team. With this new partnership, which marks SeatGeek’s first agreement as the Official Ticketing Provider of an NHL team and its venues, SeatGeek will handle ticketing for all events and concerts at FLA Live Arena in Sunrise as well as at the War Memorial Auditorium in Fort Lauderdale once the integration is complete.

The partnership showcases SeatGeek’s strength as a vertically integrated technology platform that offers attractive economics to enterprise customers. The company’s open-ecosystem enterprise ticketing solution enables teams, venues and promoters to grow their business efficiently and intelligently, while providing fans with innovative ways to experience live events.

“Improving the fan experience on our sites, improving our inventory data analytics and improving business performance remain our primary focus,” said Matthew Caldwell, President and Chief direction of the Florida Panthers. “As our fan traffic continues to grow, SeatGeek will play a vital role in helping us create engaging multi-generational fan experiences for years to come. We look forward to integrating their technology into every touchpoint we have at our state-of-the-art facilities.”

Fans will be able to experience the excitement of a live Panthers game, sing along with their favorite artists, and see the world’s top artists at the FLA Live Arena and War Memorial Auditorium with just the tap of a finger. Using the SeatGeek app, spectators can easily purchase, transfer and scan their tickets through their mobile devices, allowing seamless access to the event. Within the app, fans can also use SeatGeek’s exclusive Deal Score technology to quickly find the best prices for the best tickets, buy with confidence and save money. Using SeatGeek’s Rally technology, a fully customized event experience platform built right into the mobile app ticket, fans will also be able to find things like a ride to and from the game and purchase an experience. enhanced like sitting at the edge of the rink for a front row seat to the action.

Through its enterprise software solution, the Panthers will have access to industry-leading data and analytics tools that will help them manage hundreds of events per year at the FLA Live Arena and War Memorial Auditorium, enabling them to better understand real-time ticket demand.

“Technology is powering and reacting to the way we experience live events. Teams and venues are grappling with how to engage and grow next-gen fans, and it’s organizations like the Panthers that understand technology is part of of the solution,” said Jack Groetzinger, CEO and co-founder of SeatGeek. “In partnership with the Panthers and their state-of-the-art venues, we will fundamentally change the old ways of doing business to bring fans the very best in live events.”

The Panthers join a growing list of standout clients like the NBA’s Cleveland Cavaliers, Brooklyn Nets, MLS’s Portland Timbers and the five-star New York Broadway Jujamcyn Theatres. SeatGeek also signed a deal last year with the Philadelphia Flyers and the Wells Fargo Center to become their official ticket exchange.


SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a mainstream market with innovative primary ticketing technology, SeatGeek has become a global ticketing leader. SeatGeek delights fans with industry-first features including: Deal Score, its proprietary ticket scoring technology; Rally, its event operating system; and SeatGeek Swaps, the first return policy offered by a major ticket distributor. At the same time, the platform’s open-ecosystem enterprise ticketing software enables teams, venues and promoters to efficiently grow their business while delivering the superior experience that all fans deserve.

SeatGeek is proud to partner with some of the most recognized names in live sports and entertainment across the globe, including the Dallas Cowboys, Brooklyn Nets and Liverpool FC, as well as Major League Soccer (MLS), the National Football League (NFL), more than half of the English Premier League (EPL) and several theaters across New York’s Broadway and London’s West End. Curious? Visit


The Florida Panthers entered the National Hockey League in 1993, becoming one of the most successful freshman expansion teams in NHL history. In 1998, the Panthers moved from Miami Arena to their current home in Sunrise, Florida, FLA Live Arena, where the club won the Presidents’ Trophy (2021-22), three division titles (2011-12, 2015- 16 and 2021-22), hosted the NHL Draft twice (2001 and 2015) and the NHL All-Star Game in 2003. FLA Live Arena will also host the next 2023 NHL All-Star Game, hosting the best talent in the league for South Florida. Led by owner Vincent J. Viola since September 2013, the organization has focused on building a winning culture in South Florida while emphasizing investment and time spent in the South Florida community. Under the leadership of general manager Bill Zito, the Panthers have grown into a fast, dynamic and exciting team with captain and 2020-21 Frank J. Selke Trophy recipient Aleksander Barkov, elite young point guards Jonathan Huberdeau, Sam Reinhart , Sam Bennett, Anthony Duclair and Carter Verhaeghe. , stalwart defensemen Aaron Ekblad and MacKenzie Weegar, two-time Vezina Trophy winner Sergei Bobrovsky, and a long list of proven and up-and-coming NHL talent. The Panthers possessed the NHL’s best single-season offense in more than two decades in 2021-22 and won a league-leading 34 home games, the third in NHL history, taking advantage of the southern faithful of Florida to transform FLA Live Arena into one of the most imposing sporting environments.


With construction now fully underway, the War Memorial Auditorium will serve as a vibrant community destination within the Fort Lauderdale Vacation Park. Upon completion, the 144,000 m². will host the Baptist Health IcePlex – a new state-of-the-art 2-sheet practice and community ice facility – as well as a revitalized ballroom-style concert hall, public restaurant and community recreation spaces. Under the direction of the veteran owned and operated Florida Panthers, the War Memorial Auditorium will continue to serve as an honored tribute to local military heroes. For the latest updates, visit and follow @FTLWarMemorial on Twitter, Instagram and Facebook.

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