Purity Brewing Co. enters kombucha market as co-founder and CEO walks away
An independent brewery that has made a name for its line of beers is branching out into the growing kombucha market – its first foray outside of its core industry in its 18-year history.
Purity Brewing Co. has launched Pure Booch, a line of slow-brewed, naturally flavored, preservative-free kombucha beverages.
The news comes as co-founder and chief executive Paul Halsey announces he is stepping back from the day-to-day management of the Warwickshire-based company to take on a non-executive role and relocate.
Kombucha is a fermented, sweetened black or green tea and is usually mild or very low in alcohol.
They have grown in popularity for their perceived health benefits and are considered by some to be a better alternative to surgery and sugary soft drinks.
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Purity’s new brand comes in four flavors – original, ginger and lime, cranberry and grapefruit – and was created by Patrick O’Connor, whose Birmingham-born kombucha brewery is now part of the group.
The new beverage list joins the company’s well-known beer brands such as Mad Goose, Longhorn IPA, Lawless Lager and Fixie Hybrid Coffee Stout.
The company also runs Purecraft Bar & Kitchen in Birmingham city centre, where its new range of drinks will be on sale alongside its online store.
Mr. Halsey said, “As a long-time kombucha user, I understand the health benefits but also the versatility it can bring. Being a brewed product, it seemed natural to introduce a kombucha into the Purity portfolio.
“Now recognized as one of the fastest growing beverage categories in the UK, we see this investment as a fantastic opportunity for Purity and Pure Booch.
Mr O’Connor added: “I am delighted to partner with Purity on this new venture. It is our vision for Pure Booch to shake up the market and become one of the leading authentically brewed kombucha brands in the UK. -United.”
Purity was founded in 2005 by Mr. Halsey and his business partner James Minkin.
The company has since gained a loyal following and launched Purecraft Bar & Kitchen, originally called Pure Bar, in Waterloo Street in 2014 in partnership with Andreas Antona, owner of Michelin-starred restaurant Simpsons in Edgbaston.
A sister site in Nottingham closed in 2017 after less than two years in operation. It also runs a visitor centre, shop, tours and cycling events at its brewery and head office in Great Alne near Alcester.
Mr Halsey has now announced he is stepping down from his day-to-day role as chief executive from the end of this month to become a non-executive director and is also moving to Yorkshire ahead of plans to marry his long-term partner in August.
Managing Director Andy Maddock will take over as the new Managing Director.
Mr Halsey said: “After nearly 40 years in the drinks industry, I decided a lifestyle change was needed. It was not an easy decision to make, but was a lot motivated by my personal situation and the last interesting years.
“I am immensely proud of what we have achieved over the years. Above all, none of this would have been achieved without our loyal ‘puritans’ – customers, suppliers, investors and shareholders.
“I’ve never, ever spent a day working in this industry that I didn’t really enjoy. The loss of so many close friends over the past few years has made me realize how life is. precious.
“I am absolutely confident that Purity, Purecraft Bar & Kitchen and now Pure Booch will realize their full potential over the next few years and I look forward to seeing them grow. Purity has been a wonderful journey and one that I will never forget. . “