Liverpool government and tourism organizations launch ‘urgent’ jobs campaign to fill large number of vacancies in the city’s hospitality industry


Organizations from across the city of Liverpool have come together to address the large number of vacancies in the hospitality industry as part of a new tourism jobs campaign.

Bodies such as the Department for Work and Pensions (DWP), Growth Platform, Liverpool City Region Combined Authority, Marketing Liverpool and Liverpool Hospitality have joined forces to encourage job seekers to choose the hospitality and tourism sector. .

In a statement, the group said the sector has been hit hard throughout the pandemic and although restrictions have been largely lifted, the impact of lockdowns, Brexit and other challenges have put the sector facing a daunting task – recruiting new and experienced staff.

READ MORE: The recruitment boom in the North continues, but momentum fades amid shrinking staff supply

Pete Sandman, Visitor Economics Manager at Growth Platform, said: “This initiative is critical to the industry and comes at a critical juncture. As people move out of the restrictions, we have seen an increase in demand for all of the services provided by our tourism economy throughout the region, from pubs, cafes and attractions to supply chain businesses.

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“Jobs in tourism and hospitality are very diverse and are not just about customer service, but include technical staff, project management, data analysts as well as chefs, bar operators and staff. table.

“A career in the hospitality industry is varied, exciting and extremely rewarding and a brilliant choice for all kinds of people. “

One of the initiatives developed with the DWP is a pre-employment induction package, where job seekers can assist and learn industry-specific skills and be assured of a job interview. The sectoral Work Academy (SWAP) program managed by DWP offers two-week professional training, free of charge for applicants wishing to find employment in the sector.

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Before the pandemic, the city region’s hotel sector was worth around £ 4.9 billion, employing more than 55,000 people in bars, restaurants, hotels and the supply chain.

Councilor Mike Wharton, portfolio holder of the Combined Authority for Culture, Tourism and the Visitor Economy, said: “The hospitality and tourism sector is a key part of our economy and will be essential for stimulate our recovery at the end of the pandemic.

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“We have done everything possible to support the industry over the past 18 months, distributing £ 45million to over 4,500 businesses, and they are poised to benefit from the pent-up demand we are seeing now.

“There is currently a wide range of opportunities available in the hospitality industry, which residents of the city area can benefit from, and I urge anyone looking for a job or a career change to take advantage. “

Live job postings have also been launched on the Growth Platform website, which will help companies recruit and train.

The River Mersey and the Liverpool skyline

Steven Hesketh, Vice President of Liverpool Hospitality, said: “Our industry has already shown how incredibly resilient we are and those who work in the industry are doing an incredible job under massive pressure right now.

“Liverpool City Region is renowned for its world-class entertainment, hospitality and leisure and we need to strengthen our reputation and attract bright people to the industry to start a new career.

“There are positions to suit all types of skills and personalities and there are many opportunities for development and progression across the industry. We need new employees to keep up with the demand. It has been very positive to work with DWP, Growth Platform and other partners to promote the sector and provide practical pathways to employment.

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