Everton FC celebrates 3 years of ‘All Together Now’ campaign


Everton FC’s “All Together Now” campaign celebrates three years of promoting diversity, inclusion and equality within the Everton family.

All Together Now was launched in December 2018 with the aim of linking the Club and Everton in the community’s collaborative work on equality and diversity to ensure that all fans – and those who visit Goodison Park, Walton Hall Park or one of the Blues’ community facilities – feel welcome and taken care of at all times.

The campaign was recognized at the Northwest Football Awards in November, winning the Kick It Out Promoting Inclusion Award for its massive impact.

Today, the third anniversary of the launch highlights the initiatives and events that the Club has created, developed and actively supported, staying true to the All Together Now slogan “A Football Family for All”.

Credit: Emma Simpson / Everton FC via Getty Images

In a period of ‘firsts’ since launch, Everton FC has become the first Premier League Disability Confid employer and the first football club to register all of their buildings as breastfeeding safe, demonstrating their commitment to ‘positive and inclusive change.

Ahead of the coronavirus pandemic, World Down Syndrome Day was marked with a special event at USM Finch Farm that saw club captain Seamus Coleman and Colombia international Yerry Mina play five-a-side with members of the Everton on the Down Syndrome Community Team.

To further illustrate their desire to be inclusive, the Blues have teamed up with tech partner hummel and players from Everton’s disabled football teams to unveil the club’s 2020/21 third kit. In doing so, Everton became the first club in Premier League history to unveil a kit using only their disabled players.

The launch also marked Everton’s 20th anniversary in the Community Disability Program and led Hummel to invest directly in the project by funding a year-long education and training initiative that saw 20 participants from Everton in the community join an FA Level One coaching program.

Regarding the future of mental health support, Everton in the community has launched a fundraising appeal to create ‘The People’s Place’ – a purpose-built facility that will provide comprehensive service to anyone, regardless of age, gender or location, and will offer support related to mental health, suicide awareness and suicide prevention. The establishment is expected to open in 2022.

Launched at the start of the 2020/21 Premier League season, Everton shirt sponsor and main partner of Cazoo’s ‘Goals For Good’ charity initiative sees the UK’s leading online car retailer donating £ 1,000 for every Premier League goal scored by the Blues.

Photo by Tony McArdle / Everton FC via Getty Images

In 2020/21, Cazoo donated £ 48,000 to Everton in the community, which equates to £ 707,520 of societal value generated. The money raised during the 2021/22 season supports two social mobility initiatives, Imagine Your Goals and Girls on Side.

This commitment to continuous and meaningful change has brought Everton to the “advanced” level of the Premier League Equality Standard (PLES) – the highest equality accreditation available to a top-flight English club. Following an assessment, the panel praised ‘the commitment to equality, diversity and inclusion and the way it is embedded in everything [Everton] Is it that”.

Director of People, Culture and Well-Being at Work, Kim Healey, said: “The progress we have made since launching All Together Now is a testament to our continued commitment to actively embrace equality and diversity. within the Everton family.

“People remain at the heart of everything we do and making sure the club develops policies that reflect the ever-changing world we live in is just one of the ways we are a forward-looking football club. guardian. “

Highlighting the power of sport as a tool to support positive mental health, Everton to the community hosted the Duke of Cambridge in January 2020.

During his visit, the Duke visited three Everton projects in the community which each provide crucial mental health support to different sectors of society.

His Royal Highness also met with Everton FC Coleman first team players Dominic Calvert-Lewin and Tom Davies to discuss his own Heads Up campaign and the importance of encouraging more people, especially the men, feel comfortable talking about their mental health.

Credit. Everton

In October 2020, Everton defender Mason Holgate and club management accountant Louise Price added their voices to the Anthony Foundation’s “You can’t be what you can’t see” anti-racism campaign. Walker to help showcase and celebrate the region’s Black community leaders.

Continuing the conversation through 2021, Andros Townsend joined an array of guest speakers for Everton at the Premier League Inspires Black History Month community event, with the winger answering questions from ninth and tenth graders at Merseyside schools. and discussing his experiences in the game. Forward Calvert-Lewin followed teammate Holgate in giving his support to the “You Can’t Be What You Can’t See” campaign and has appeared on digital screens across Liverpool.

The Blues started the 2021/22 season against Southampton at Goodison Park with specially designed rainbow warm-up jerseys to highlight the struggle for diversity and inclusion in professional football.

The shirts – a mix of all flags recognized by the LGBTI + community – were designed by hummel and were auctioned off to raise funds to support Everton in the community’s youth engagement program. The shirts sold online and in stores sold out in 20 minutes, underscoring Evertonians’ support for the initiative.

The club also joined 19 other Premier League clubs in supporting Stonewall’s Rainbow Laces campaign earlier this month, while in April the inaugural ‘Football Allies’ award at the British LGBT Awards went to the forward. ‘Everton Richarlison with a nomination for his work in breaking down barriers. in the game and in society.

The appointment follows the Club’s seventh year of support for Pride in Liverpool and, as the festival’s ‘official supporter’, members of Everton’s LGBT + staff network have joined more than 12,000 people celebrating the LGBT + community.

Everton Football Club is committed to #GetOnside in 2021 – a campaign launched by Women in Football to encourage fans, clubs and organizations to actively promote change in gender equality in football.

Everton CEO Professor Denise Barrett-Baxendale appeared in the launch video for the campaign, which aims to provide women playing and working in football greater support, mentorship, visibility, opportunities and networking.

The Club also partnered with Jo’s Cervical Cancer Trust during Gynecologic Cancer Awareness Month to ensure that women and people with cervicals who work for the Club can attend cervical screening. uterus and other important health and medical appointments during working hours.

Playing an active role in showcasing the transgender community, Everton has supported Trans Day of Visibility, an annual event held in March, having already become one of the first football clubs to register as champions of the Stonewall diversity.

The partnership with Stonewall – Europe’s leading lesbian, gay, bi and trans equality charity – has helped shape and inform the day-to-day processes and HR policies within the Club to ensure inclusiveness.

To learn more about Everton’s All Together Now campaign and some of the activities that have taken place over the past three years – or to stay up to date with the club’s work and inclusion initiatives in the future, click on here.

Image Credit Featured: Tony McArdle / Everton FC via Getty Images


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